Empowering customer growth with cutting-edge AI, our platform harnesses unparalleled data insights and proven performance in the Apple Ads ecosystem to redefine success.
BrightLake stands at the cutting edge of AI evolution, progressing from rule-based systems to deep learning and now mastering Transformer modeling. Our commitment to perpetual innovation fuels the integration of unparalleled intelligence across the digital marketing lifecycles.
Drawing on user data from 70 regions and communicated in 40 languages, we harness billions of search queries to decode user intent, yielding profound brand insights and securing market dominance. Our advanced technology enables comprehensive data analysis that reshapes the digital consumer landscape. This extensive and pivotal data serves as the foundation of our strategies, offering a deep and expansive view of user behaviors and preferences, essential for driving targeted engagements.
We serve over 2,000 clients, maintaining a quarterly retention rate of 95% and an annual retention rate of 80%, reflecting our exceptional service capabilities. In 2023, nearly half of the top 30 publishers in the Asia-Pacific region and over a quarter of the top 50 publishers globally chose us as their trusted partner.
As the premier service provider of Apple Ads in China, we command a leading presence in the Apple advertising landscape. Our substantial credit line and avant-garde technology have cultivated a strategic alliance with Apple’s global strategy team.
Our company is steadfast in its commitment to customer privacy, meticulously adhering to legal standards while implementing leading-edge data protection measures to ensure security and compliance. We meticulously vet our legal data sources. Embracing synthetic user technology, we navigate stringent privacy landscapes to provide profound insights. This enables our clients to finely tune their products and marketing strategies to meet audience needs, thereby amplifying profitability.
The BrightLake FlyWheel model revolves around four key elements—AI Technology, Operation, Customers, and Data—which create a self-reinforcing cycle that enhances the company's performance and competitive edge, promoting sustainable growth.
Technology driven by continuously trained AI modelling
Low cost and high Efficiency Operation system.
Data capabilities based on Apple data and rich intent user database.
Custumers’satisfaction and Trust won from exceeding their expectation
Using User-Intent-Data and AI, BrightLake offers two services: IDEA (Intent Driven Engagement Advertising) and Synsight (Synthetic Insights).
Powered by our robust technology and remarkable results, global renowned games and apps have chosen to partner with us, achieving resounding success on the App Store.
Through an in-depth study of Apple's ranking algorithm, we analyzed the hourly click-through rate variations for Search Tab Ads, successfully predicting and optimizing the traffic for these ad placements.
With the trust of our clients, the precision targeting features of our smart delivery tool enabled clients to secure control and pricing rights for over 30% of the market's traffic.
We researched the ad placement strategies for various spots on the App Store and analyzed how new device sales affect traffic data for each ad slot, helping our clients develop high-quality new user acquisition plans.
Ultimately, RED achieved a CPA that was 94% higher than the acceptable range, while also yielding an exceptionally high ROI.
We have refined our overseas game product advertising strategies. During app updates and events such as new gacha pools, we utilized Today tag ads and search tag ads, resulting in conversion rates that are approximately 10-20% higher than the market average.
By effectively reducing acquisition costs, we created room for premium pricing in acquiring new users during event periods.
With data insights, BrightLake predicted a few unusual key travel moments for Qunar.com and proactively provided them with bidding strategies for keywords and optimized their Custom Product Page creatives.
Qunar.com achieved big wins in those key moments and beat its competitors in the highly competitive traffic acquisition space.
By leveraging data insights, we integrate product features with emerging events for real-time keyword monitoring and accurate traffic trend predictions, enabling us to capture and adapt to traffic fluctuations.
We help clients secure incremental traffic from sudden spikes, achieving 81-90% of trending keyword SOV traffic, which sets us apart in DAU and earns client trust.
Listen to what our valued customers have to say about their experience with Birght Lake.
