Zoey, a Chinese-American visionary leader, has steered the company towards data and AI-driven long-term growth. With a rich multinational background, including stints in Silicon Valley, Israel, and China, and previous roles at HP, Destrator, and Intrinsyc, Zoey brings extensive experience. Her expertise in machine learning has solidified her reputation in the field.

Mike is a leader in machine learning and data mining, propelling the company to lead in AI advertising applications. Under his guidance, the use of synthetic data has emerged as a novel solution, enhancing industry and consumer insights for advertising clients. His innovative technical strategies have been pivotal in developing BrightLake's core technologies. Previously, Mike was instrumental in various startups specializing in data mining and machine learning.

Carl Pombar is an accomplished financial executive with over 25 years’ experience in the C-suite, as CFO to high-growth stage public, PE-backed and VC-backed technology companies. He has a background in investment banking, corporate finance, M&A, capital markets, international business and entrepreneurialism. Carl has also been the CEO of a medical device startup. Prior to Brightlake, Carl was CFO at a NYSE listed public company (NYSE: AGAC), CFO of a crypto/Web3.0 company where he led the company’s S-4 SEC filing to combine with a public company, as well as CFO to other high-growth technology companies. In his capacity as CFO, Carl has deep experience overseeing accounting, FP&A, budgeting, reporting, capital raising, M&A, tax, audit, investor relations, BoD relations, HR and legal. Earlier in his career, Carl ran M&A for a public technology company. Carl started his career at Citibank.
Carl has served on the Board of Directors of various early-stage companies and has been involved with various startup ventures as a founder, investor and advisor. He has also been an adjunct finance professor in NYC. Mr. Pombar has his Masters in Business Administration with a concentration in Finance from New York University’s Stern School of Business and received his Bachelors Degree from Bucknell University.

As a long-time Entrepreneur across various industries and as an executive level business manager, Mark has 35+ years of experience and is highly proficient in developing and executing business strategies in competitive markets, growing scalable businesses, and developing new channels within North America and Global. He has a successful management record working with and “in” established, start-up and “turn-around” organizations that consistently exceeded revenue and profit targets by building top-performing teams, strong strategic and operational leadership, diversifying revenue, and establishing effective client attainment/management processes and value.