BrightLake has been deeply engaged in Apple Ads for over 7 years, establishing a comprehensive intelligent model with extensive data from past campaigns.
The BrightLake FlyWheel model revolves around four key elements—AI Technology, Operation, Customers, and Data—which create a self-reinforcing cycle that enhances the company's performance and competitive edge, promoting sustainable growth.
Technology driven by continuously trained AI modelling
Low cost and high Efficiency Operation system.
Data capabilities based on Apple data and rich intent user database.
Custumers’satisfaction and Trust won from exceeding their expectation
Discover the talented team of individuals who make up the creative force behind BrightLake's success.
Zoey, a Chinese-American visionary leader, has steered the company towards data and AI-driven long-term growth. With a rich multinational background, including stints in Silicon Valley, Israel, and China, and previous roles at HP, Destrator, and Intrinsyc, Zoey brings extensive experience. Her expertise in machine learning has solidified her reputation in the field.
Mike is a leader in machine learning and data mining, propelling the company to lead in AI advertising applications. Under his guidance, the use of synthetic data has emerged as a novel solution, enhancing industry and consumer insights for advertising clients. His innovative technical strategies have been pivotal in developing BrightLake's core technologies. Previously, Mike was instrumental in various startups specializing in data mining and machine learning.
Jiangang excels in marketing, strategy, and business expansion, drawing on a diverse background in technology companies across engineering, product management, sales, and marketing roles. His deep advertising industry experience is integral to BrightLake's commercial strategies. Recognized as an AI advertising evangelist, his book, 'Mastering Apple's Traffic Ecosystem,' is used by Apple Inc. as training material.