Powered by our robust technology and remarkable results, global renowned games and apps have chosen to partner with us, achieving resounding success on the App Store.
Through an in-depth study of Apple's ranking algorithm, we analyzed the hourly click-through rate variations for Search Tab Ads, successfully predicting and optimizing the traffic for these ad placements.
With the trust of our clients, the precision targeting features of our smart delivery tool enabled clients to secure control and pricing rights for over 30% of the market's traffic.
We researched the ad placement strategies for various spots on the App Store and analyzed how new device sales affect traffic data for each ad slot, helping our clients develop high-quality new user acquisition plans.
Ultimately, RED achieved a CPA that was 94% higher than the acceptable range, while also yielding an exceptionally high ROI.
We have refined our overseas game product advertising strategies. During app updates and events such as new gacha pools, we utilized Today tag ads and search tag ads, resulting in conversion rates that are approximately 10-20% higher than the market average.
By effectively reducing acquisition costs, we created room for premium pricing in acquiring new users during event periods.
With data insights, BrightLake predicted a few unusual key travel moments for Qunar.com and proactively provided them with bidding strategies for keywords and optimized their Custom Product Page creatives.
Qunar.com achieved big wins in those key moments and beat its competitors in the highly competitive traffic acquisition space.
By leveraging data insights, we integrate product features with emerging events for real-time keyword monitoring and accurate traffic trend predictions, enabling us to capture and adapt to traffic fluctuations.
We help clients secure incremental traffic from sudden spikes, achieving 81-90% of trending keyword SOV traffic, which sets us apart in DAU and earns client trust.
Listen to what our valued customers have to say about their experience with Birght Lake.