With Apple Ads expanding to over 90 regions worldwide, global growth through localization has become a key 2025 trend. App marketers must now think beyond translation—success demands culturally relevant creative, geo-specific bids, and market-by-market strategy adjustments.

Localized success looks different by vertical. For example:

· A real estate app in LATAM may need Spanish-optimized metadata and imagery.

· A beauty brand in APAC may require entirely new product imagery and color psychology.

· A gaming app launching in Europe may benefit from holiday-based Today tab creative.

BrightLake.ai is uniquely equipped for this challenge. With campaign management across 40+ languages and 90+ countries, BrightLake handles both creative localization and technical configuration. Its AI engine integrates with MMPs like AppsFlyer, Kochava, and Adjust to deliver granular insights from impression to install.

From a single dashboard, clients can manage everything or collaborate directly with BrightLake's expert support teams—whether via full-service or self-service.

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