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Who We Are.

BrightLake was built by people who genuinely like this industry: the apps, the games, the creators behind them, and the work of getting a great product in front of the right person. Our team is a mix of AI/ML engineers, performance marketers, and Apple Ads specialists, many of whom come from teams that built and shipped apps themselves. That shared background is why clients say working with us doesn't feel like managing a vendor. It feels like having a partner who's as invested in the app as they are.


That's the culture we've built on purpose: talented people who like collaborating with other talented people, all pointed at the same goal of helping the apps and the creators behind them get seen, downloaded, and enjoyed.

 
"At BrightLake, we're a fusion of top-tier talent and bold thinking. We don't just build; we champion your vision. We love seeing our clients win, helping you unleash your creativity to the world, and most importantly, ensuring you're rewarded for it."

Zoey Zhao, Founder

Leadership

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Zoey Zhao 

Founder

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Mike Chen

CTO / Co-Founder

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Carl Pombar

CFO, Head of US/EU

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Mark Antonacci

Special Advisor to the CEO

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Sales

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Dylan Toren

UA Advisor 

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Can Atasav

UA Advisor 

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Marketing

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Katie Melvin

Director of Marketing

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BrightLake's U.S. office handles Sales, Client Success, and Marketing operations, while a support center in Asia carries the operational weight behind the scenes. There, a cross-functional team of more than 70 people, spanning Operations, Product Development, Engineering, and Finance, runs three 8-hour shifts around the clock, extending campaign oversight beyond standard business hours into genuine 24/7 coverage. It's infrastructure built less for convenience than necessity, and it's what has allowed the same model to support 3,000+ apps over more than a decade.

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