top of page
Brightlake2x2.png
Lifelike Portrait Texture (5).png

Run Apple Ads in China

Get all required approvals
and launch campaigns without
setting up a local entity

What makes it so difficult?

What makes it so difficult?

Start and scale in the world’s largest app market

The largest market but one of the most difficult to enter

And also one of the most difficult markets to enter.

The prize is big: 700M+ gamers, a $50B+ market, and iOS users who spend 2–3× more than Android users. But China is a regulated, localized and fragmented market. Most foreign launches fail on compliance and distribution, not budget.

What makes it so difficult?

be583dba-92d6-46a0-9293-33d3484727cd.png

No License, No Launch

Most apps need ICP filing, software copyright and sector licenses. IAP games also need an NPPA ISBN and a local publisher. Android stores require a Chinese entity or agent.

Fragmented Distribution

No Google Play. Huawei, Xiaomi, OPPO, vivo and Tencent each have separate review, SDK and promotion rules. Much of the revenue sits outside Western tracking tools.

Localization Means Redesign

Translation isn't enough. UI, art, onboarding, payments and events must fit Chinese player norms. Chinese keyword landscapes are about 2.8× larger, so translated ASO doesn't hold up.

Stricter Ads, Pricier Auctions

Apple Ads in China adds entity, industry and creative review, and loot-box visuals are restricted. Domestic RPG and strategy publishers push CPAs beyond what most casual titles can afford.

The good news is

We're the #1 Apple Ads Partner in China

Untitled design (26).png

We're the #1 Apple Ads Partner in China

9b60952c-5633-40c4-b1df-ad3b0e240b61.png

Optimize with intelligence & scale with confidence

Turn performance data into smarter bidding and budget decisions with BrightLake’s intelligence layer and predictive modeling, helping uncover where incremental growth opportunities exist.

659d0544-7a23-4960-ba96-c3ea85a3a6cc.png

Find the opportunities others miss

Build a China-specific keyword strategy using localized search behavior, competitive intelligence and non-branded opportunities designed to expand reach beyond direct brand demand.

b2a68834-058d-49d6-a940-edfe9dc63a6f.png

Expert Support

Navigate Apple Ads in China with a team that understands the market, from account setup and localization to campaign strategy and ongoing optimization.

Untitled design (9).png

See if your app is eligible

Get started

See if your app is eligible

bottom of page