150% ROI
+60% installs
+45% tap-through rate

Up against heavy competitor bidding on core keywords, with an ROI target above 100%, this travel leader used BrightLake's Intelligent Bidding and custom product pages. The result: 60% more monthly installs at a steady 150% ROI.

−47% CPA
+191% conversions
+60% tap-through rate

BrightLake turned this game's brand keywords into its main growth engine. Data-driven Apple Ads bidding nearly tripled conversions and cut acquisition costs almost in half.

+125% activations
+121% installs
Only +$0.07 cost per user

Generic targeting wasn't reaching Brazilian users. BrightLake localized keywords into Brazilian Portuguese and matched custom product pages to each search intent, which more than doubled installs and activations for only $0.07 more per user.

70% ROI 20 pts above target
+150% installs
+130% paid users

BrightLake spotted trending keywords before competitors and set spend to each region's demand cycle. That caught users when interest peaked: installs rose 150%, paid users rose 130%, and ROI came in 20 points above target.

+60% depositors
72% non-brand keywords
+50% installs

For this trading app, installs weren't the goal. Deposits were. BrightLake tied Apple Ads data to registration and deposit outcomes and grew new depositors 60%, with 72% of them coming from non-brand keywords.

60% + 7-day ROI
34% above category benchmark
40% of installs from non-brand

Taking an open-world RPG global, BrightLake protected its brand keywords with hourly bid monitoring and used predictive models to find high-value non-brand terms. The campaign beat the category's 7-day ROI by 34%, at costs 30% below benchmark.