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Pay-For -Performance
Investment

Investment Model Based on Your Needs.

  • True performance-based pricing. Our success is tied directly to yours, not a flat retainer regardless of results.

  • Committed ROAS and CPI targets. Clear performance benchmarks, not vague projections.

  • Flexible pricing by growth stage. Structures that scale with your app's current state.

  • Free audits and trials. See what we'd do before you sign anything.

Generic Campaign
Management Holds You Back
  • Misaligned incentives: Your vendor’s earnings do not depend on your performance.

  • Predefined rates prevent you from linking service costs to campaign outcomes.

  • No safeguard against unexpected local or seasonal downturns in user engagement. You are billed no matter what. 

  • One-size-fits-all pricing terms don’t align with every app category the same way.

Without 
Pay-For-Perfromance 

You Set The Goal. We Handle Everything Else


 
  • Shared financial responsibility: BrightLake only earns when you earn.

  • Built-in incentive for 24/7 optimization: The model creates a continuous structural motivation to maximize your campaign ROI. 

  • De-risked investment: It becomes easier to forecast profitability and justify your UA spend.

  • Proof of confidence: This industry-first model is offered only because of our proprietary data depth and confidence. We put our money where our mouths are.  

With BrightLake’s  
Pay-For-Performance 

We Take
the Risk
  • BrightLake is the first Apple Search Ads platform to offer true pay-for-performance pricing, with committed KPI guarantees, not just goals. Our CPI-based and revenue share options mean your budget is never wasted on empty promises.

ROAS and CPI Commitments
  • BrightLake integrates Apple Search Ads and ASO into a single managed growth engine, covering keyword strategy, custom product pages, CVR optimization, and global campaigns, compounding paid and organic installs simultaneously.

We Scale When You Scale
  • Our mobile user acquisition model is built around one principle: your success is our success. With flexible iOS advertising pricing structures designed for both enterprise and SMB app developers, we grow our business by growing yours.

Flexible Pricing 
 
  • Whether you're an established enterprise scaling globally or an indie developer launching your first app, BrightLake is built to serve you equally. Our full-service model means no one gets relegated to a DIY dashboard; every client gets the same proprietary data, expert oversight, and committed KPI guarantees, regardless of budget size.

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